SoPro awards strategy – Case study

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MAKING SOPRO FAMOUS TO BUILD CONFIDENCE IN THE COMPANY AND ITS PROSPECTING TECHNOLOGY

Privately owned and funded, SoPro is one of the fastest growing B2B marketing technology businesses in the world. In four years and with zero capital investment, SoPro had built a highly skilled team passionate about technology, customer service and results. Its innovative technology powers a social prospecting service that connects businesses with their target customers on a 1-to-1 basis with email introductions delivering outstanding results.

The co-founders were incredibly proud of what they had achieved but often encountered reluctance to work with such a young business or doubts that the prospecting results could be so positive.

So, to build awareness and confidence in business its prospecting technology, Ana Ansell came on board 3 days a month to research and enter technology and company growth awards. Over time this evolved to include innovation and agency categories. Ana also oversaw extracting the best possible company insights, tangible results and the promotion of shortlists and wins, including Campaign’s Best Tech Agency.

 

Ryan Welmans, Co-Founder and CEO of SoPro considers the relationship with Matrix Marketing to have paid huge dividends:

“By working with a senior marketer who had been around the awards circuit, we were able to distil our entries quickly which in turn reduced the burden on our senior management. The results were also outstanding; we entered 20 categories across 17 awards and were shortlisted for 9, including Lloyds Bank new business of the year at the National Business Awards, plus we won 5!.

The award activity was fantastic for staff morale and contributed to the growth we continue to see with new customers and growing revenue.”

 

MATRIX MARKETING ALSO WORKS WITH SOPRO ON ITS MARKETING, INCLUDING CONTENT AND BRAND DEVELOPMENT PLUS SALES DEVELOPMENT TOOLS.

 

So, if you’re interested in making a name for your brand or founders, please get in touch with the Matrix Marketing team. We can help with message and proposition refinement, to get you award ready, and provide award research and submission support.

 

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