We work with entrepreneurial businesses to help them thrive

Why Matrix

Marketing leadership – as and when you need it

Matrix Marketing is a collective of experts who help businesses reposition, boost and fix their marketing to increase sales.

Reposition: How has CoVid changed your market or product proposition? Do you know your customers or are you targeting the wrong people?

Boost: How can you reach more prospects? Do you think existing marketing activity isn’t delivering enough sales?

Fix: Are you wasting money on ineffective marketing? What are your competitors doing that you’re missing? Is your marketing a costly mess?

If you have any of these concerns, or others about optimising your marketing investments, please contact the Matrix Marketing team at [email protected] / 07770507723

Our Approach and services

When we start working with you we’ll quickly get to grips with your business and its key financial and customer goals. We’ll also identify where your marketing pain points are. Then we’ll tailor a matrix solution – or several – so we can discuss the right strategy for your business, your resources and your priorities.

For example, we started working with Triad Group Plc on brand repositioning and service messaging. After three years, we have also helped them grow by 20% with marketing activity including thought leadership content development designed to drive sales, a revamped website that improves video content and PR and awards.

Adrian Leer, Managing Director of Triad Group Plc considers the relationship with Matrix Marketing to have paid huge dividends:

“We needed expertise on tap that could flex to our plans and budget but also help us to innovate. Ana is always reminding us to prioritise the business development rationale for our marketing activity and this helps us maximise ROI. There’s no doubt Matrix Marketing can provide expertise that helps businesses grow.” More…

Not only will we make the best of your existing marketing and advise you where additional activity will have the greatest impact on sales, we have the experts available to make it happen.

About Us

Experience and expertise

Our team has a wide range of marketing and complementary skills that have consistently delivered results for a wide range of clients.

We constantly challenge ourselves to think outside the box and to make our clients’ marketing a competitive advantage. We want to help your business thrive.

Ana Ansell

Partner

Ana’s passion for helping entrepreneurial companies create markets and convert audiences started at WorldPay. As employee #20, she helped shape e-commerce in the UK and beyond with responsibility for B2C and B2B communications. She also got to spend a year in the Asia-Pacific region. Since then her love of technology companies and international trade has seen her develop brands and build marketing teams for the likes of BACS/Vocalink, Travelex (including a successful sale to MasterCard of its prepaid card division), V.me for Visa Europe and Skrill (now part of the Optimal Payments group).

Matthew Ansell

Partner

Matthew has worked both agency-side and client-side for some of the world’s biggest brands including Microsoft, Wimbledon Tennis, Arsenal FC, Manchester United, Saga, Lloyds Banking Group, Westpac, RSA, Liberty Living and Study Group. A seasoned mentor and performance coach, he is a returning judge for the Transform Awards 2018, Europe’s leading event for rebranding and brand development.

Becky Lamont

Associate

Becky has worked in PR for more than 20 years. She has run PR and marketing departments in agencies and in-house, for national and international businesses, spanning sectors including finance, technology, environment, construction, hospitality, medical equipment and services, education, retail, healthcare and charity, picking up contacts and awards along the way.

Good with people, words and developing creative ways to get you noticed, Becky excels at understanding a business and translating this into communications with clout.

Paul Curran

Associate

An experienced communications professional, Paul leads on media training and content production. Since 2012, he has trained senior management teams around the world in the art of how to excel in interviews and how to make the most of any presentation opportunity including conferences, panels and webinars. Paul previously worked at the BBC for 23 years; in radio and then TV as an on-screen reporter. In that time, he conducted thousands of interviews including Prime Ministers, cabinet ministers, CEOs and the odd celebrity (most of them are odd).

Michelle Dalby

Associate

Michelle has extensive experience in many aspects of marketing campaigns with clients, suppliers and partners, in B2B2C, spanning over 25 years. Working in both the financial services and charitable business sectors, she looks for opportunities that will make a difference to your business.  Always at the forefront for rolling up her sleeves, measurable and tangible results are her main drivers alongside delivering projects with detail and passion.

Oliver West

User experience

Rob Harlow

Systems and software

Valerie Holt

Tech start-ups, fundraising and acquisition

Insights in action

Challenges, solutions and results

Below are some examples of marketing-led business growth projects driven by Matrix Marketing or our team working elsewhere. This range of experience, along with the unique nature of each project, demonstrates our flexibility in identifying and executing bespoke strategic solutions.

International product brand reinvention

User research through new product development to launch. Marketing team restructure.

Now part of MasterCard – brand and commercial transformation from BACS

Customer insights research, identity refresh and sales toolkit development

Brand review, product marketing and customer insight exercise

Fund raising, marketing strategy, thought leadership

Marketing team development, customer insights, sales toolkit and awards strategy

Brand development, international marketing, sales toolkit, awards

Competitor analysis, product development and go to market planning for digital wallet product V.me

Corporate repositioning, thought leadership content to drive sales, website revamp

Online lead generation overhaul and brand building

Award strategy to build a reputation for technical innovation and creativity

PR including media relations and case studies for the Eastern region

Brand relaunch, user conferences, internal communications, media relations, annual report, content creation and awards

PR campaigns and strategy, research and thought leadership

Get in touch

We’re ready to help your business thrive

Would your business benefit from senior marketing expertise, strategic insights and a tailored solution that drives sales and fuels growth? If so then drop us a line.

Team HQ: Brighton, England

Email: [email protected]

Phone: 07714 825245

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